Throughout the project we worked with a branding company, which meant it was important for our design ideas to be clearly presented, showing as much detail as possible. The full store was worked up in 3D and was a key part of the project, particularly when presenting to the client.
With a fresh approach to the store, new finishes were selected to complement and enhance both the furniture, brand messaging and range layout in store. The finishes were modern and clean with injections of colour in key locations to compliment the new, stronger, brand messages and exclusive brand graphics.
The concept included four, premium, room-settings displaying exclusive brands such as French Connection, Country Living and House Beautiful, whom DFS have been partnering with over recent years. With a greater allocation of space, these areas have