Following the success of Retail Design Expo 2016, it wasn’t long before we were developing designs for our 2017 stand.

Find out what inspired us, and how we created our own Pop-Up stand for this year’s show…
 

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info@johnevansdesign.com
je+1 RETAIL DESIGN EXPO 2017
je+1 RETAIL DESIGN EXPO 2017

The brief we set ourselves for the 2017 stand design was to create an experiential stand that would attract, engage and influence visitors.  Our main inspiration this year came from Pop-Up shops and the principles that make Pop-up spaces so successful. 

Pop-Up spaces create a platform for brands to promote themselves in an exclusive and temporary setting, allowing brands to use alternative styles that they may not usually be associated with. They allow brands freedom to stray away from the usual fixed or online store boundaries, and the opportunity to create an out of the norm experience for their user. 

Most importantly, a successful Pop-Up space is one that is memorable – and this was exactly what we wanted to achieve with our 2017 stand. 

je+1 RETAIL DESIGN EXPO 2017
je+1 RETAIL DESIGN EXPO 2017
je+1 RETAIL DESIGN EXPO 2017

 

As a starting point our entire team worked together to develop a shared vision and direction for the concept.  It was important to us that every inch of the stand was carefully developed and designed, in order to elevate our brand and showcase our high level of attention to detail as a design agency.

 

 

STAND STRUCTURE

Keeping in mind the temporary Pop-Up concept for our stand, the structure of the stand was formed using simple materials elevated through innovative design. We designed a strong and transportable Accoya timber A-Frame structure for the shell of the stand.

 

The final structure was designed to partially enclose each side of the stand, preventing the visitor from being able to see the stand in full as they walk past, therefore enticing them in. Following thorough research into various material options, we began to explore the idea of using a translucent polycarbonate sheeting to clad the timber A-Frame structure. This would allow the stand to be partially enclosed, yet still allowing the light to pass through and shadows/movement to be seen.

Once all the samples arrived we set about creating prototypes and carrying out tests to explore the properties of the material. We tested out creating a glow through the polycarbonate by directing light onto it, and played with the positions of the spotlights so that as visitors pass through the beams, their shadows would be seen on the exterior. 

je+1 RETAIL DESIGN EXPO 2017
je+1 RETAIL DESIGN EXPO 2017

 

 

 

The team then worked together developing the design of the polycarbonate shell, positioning it to sit above knee height, allowing the movement of people to be seen from the outside to add a further element of interest from the exterior of the stand.

We took advantage of the translucent nature of the polycarbonate and designed our illuminated signage to sit behind the shell, creating a soft glow through the wall at the front of the stand.
 

je+1 RETAIL DESIGN EXPO 2017
je+1 RETAIL DESIGN EXPO 2017
je+1 RETAIL DESIGN EXPO 2017

je+1 Retail Expo 2017 Stand

je+1 RETAIL DESIGN EXPO 2017

 

INTERIOR CONCEPT

The vision for our Pop-Up stand was to create a design of two parallels, where the interior and the exterior would complement each other, yet create an interesting contrast. 

Within the interior installation we wanted to show the personality, beliefs and ethos of our company, along with our current and past projects so we developed the interior concept to tell the story of our brand, through eye catching and alternative design. 

As the exterior structure of the stand was a rigid square design, we decided to reflect this internally with a more organic design - where boxes of various sizes would spread across the ceiling in clusters, before cascading down opposite corners and around a central column.

je+1 RETAIL DESIGN EXPO 2017

We chose a fresh colour scheme taking inspiration from the 2017 colour pallette for the boxes, hand picking images, visuals and sketches from our current and past projects which would be printed onto and within the boxes themselves.

We then chose statements and quotes which reflect our company ethos and beliefs. These were wrapped around the sides and corners of various boxes to influence the visitors journey around the stand as they would be required to move or change direction in order to view the statements and visuals in full.

Throughout the installation, large open-faced boxes with illuminated panoramic visuals inside were also positioned at the most influential focal points in the stand.  

Our website and portfolio were displayed on a digital interactive screen set within the main installation for visitors to explore more of our projects. 

je+1 RETAIL DESIGN EXPO 2017
je+1 RETAIL DESIGN EXPO 2017

In conjunction with the stand design and concept, we undertook a branding exercise to design a new je+1 brochure and business card which would not only provide visitors with ‘take-away’ material, but would also sit within and form part of the stand design.

The brochure was designed to include a carry handle which allowed them to be displayed along the rear wall as well as taking into consideration the ease and comfort of visitors carrying brochures around the exhibition.

The business card was designed as an interactive cube which sat around the stand in various locations. The cube contains all of our contact details and can be ‘popped’ from 2D to 3D in seconds.

 

We were delighted with the success of this years stand and all of the positive feedback recieved from the visitors. 

je+1 RETAIL DESIGN EXPO 2017
je+1 RETAIL DESIGN EXPO 2017
je+1 RETAIL DESIGN EXPO 2017
je+1 RETAIL DESIGN EXPO 2017
je+1 RETAIL DESIGN EXPO 2017