As part of the continuous development of Large Out of Town and Small Store formats, we have recently been working closely with Harveys to create their in-store Sofas By You Collection department.

For Sofas By You we wanted to create a unique in-store experience that communicated the Collections brand story as Harveys’ hero proposition.

The Sofas By You Collection is a customisable range that customers can interact with and create their ideal sofa from a selection of shapes, sizes and finishes.

Within the department, designs can be created from a display of styles and fabrics while; browsing popular choices, pinning personal combinations in-store and configure ideas digitally.

Contact us now on

London Office: +44 (0)207 252 2392
Birmingham Office: +44 (0)121 233 9041

Or email us via

info@johnevansdesign.com
je+1 Sofas By You
je+1 Sofas By You
je+1 Sofas By You

The brief was to make Sofas by you the 'Hero' collection, a store within a store.

 

To define the zone, we chose finishes and a colour scheme that are a contrast from the other collections.

With a white timber panelling wall finish, blue paint colour and retro wallpapers throughout the zone....

We proposed a more creative and crafts aesthetic to indicate customisation and attract design minded people.
 

je+1 Sofas By You
je+1 Sofas By You
je+1 Sofas By You
je+1 Sofas By You

Graphics...

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wall feature to the sample wall opposite.

The contrast in the blue from the white timber panelled wall finish ties this area together.

 

The creative and crafts aesthetic is illustrated though the joinery feature with timber and steel finishes.
The large fabric samples hang from the main feature, to allow customers to browse, select and drape over the furniture.
The sample wall features smaller samples for the customer to take home.

je+1 Sofas By You
je+1 Sofas By You
je+1 Sofas By You
je+1 Sofas By You
je+1 Sofas By You

Frames are displayed ont the main feature shelves to show customers the different styles/shapes they can choose from.

A central fabric table creates a hub for the process and communicates the level of personalisation available.

je+1 Sofas By You