We felt their new identity needed to communicate the different ranges individually, but also needed it to be cohesive for the overall brand. It was also very important for us to provide a subtle but clear differential between budget, high quality and luxury offerings. This was crucial to ensure their customer base could navigate through the store and discover their ideal products, whilst not being discouraged by quite contrasting price points.
In-store, we were able to create the most ideal experience through the careful placement of departments; the identification of each area through Branding, Layout, Interior Design and Lighting; and strategic product positioning within each area. The entire store was given a distinct new style to elevate TBK as a market leader.
The store design has a more experiential emphasis than their previous showrooms, which also went hand in hand with the new sales process. This was achieved through our design approach to varying display methods, with varying materials and finishes; the introduction of tools for interaction, and a considered Lighting Design creating very specific atmospheres.
Within the main Bathroom Showroom the Customer Experience Strategy allowed us to create a combination of zones providing areas for Aspiration, Selection and Consultation. From the Bathroom Sets we designed, to the working Showers, Fitting Displays and Tile Selection Areas, every consideration was made to ensure customers have access to the most ideal products and the right expertise at each destination. The more Luxury Ranges are located on the next level in the store leading on from the main Showroom. TBK Design’s ‘Bespoke’ department specialises in High End Bathroom Design, offering opulent Vanity Furniture, Baths and large format Porcelain Tiles. Working closely with TBK Design, we also created their new Digital Communications and multiple POS applications throughout. Externally the facade finished with Fibre Cement Cladding, Imposing Glazed Entrance and Signage, transforming TBK Design’s new Flagship Store.