Consumers will continue to prioritise convenience, since many prefer to shop online from the comfort of their own home.
Because of this, retailers are having to introduce new and exciting ways to entice foot fall into their stores.
To do this, retailers must grow and adapt to the ever changing market due to technological advances. By doing so, they will improve the overall instore experience for the consumer.
In this blog post, we've taken a look at how Augmented reality has started to become a normal occurance within retail stores, as well as what retailers are doing, and how.