The Fortnum & Mason Christmas window display for 2016 is based around the message ‘Together We’re Merrier’.

Each display telling nine stories that unites stereotypical unlikely pairings. This includes- The Sun & the Moon, The Polar Bear & The Penguin, The Tree & The Woodcutter, The Lobster & The Chef, The Bull & The China, The Butcher & The Turkey, The Wolf & The Sheep, The Early Bird & The Night Owl and The Boy & the Brussel Sprouts. 

The concept was developed by their customer experience director Zia Zareem-Slade alongside communications agency, Otherway.
Otherway have created a 72 page brochure surrounding this campaign alongside artist Brett Ryder who hand-sculpted their initial sketches into 3D with a group of theatre makeup artists hand painting each piece. As well as uniting arch enem

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