design:retail have featured our recent project at DFS Edinburgh in their online project galleries.

The store is an evolution of the recent store concept, designed in line with new marketing and merchandising principles and will form the direction for future store designs for DFS by je+1.

The new concept includes four larger, premium, room-settings displaying exclusive brands such as French Connection, Country Living and House Beautiful, whom DFS have been partnering with over the recent years.

The main DFS showroom showcases a new concept designed in line with new range and merchandising principles. The brief required an evolution of the current store concept to integrate key brand messages into the heart of the design and store infrastructure, and communicate the breadth of range and exclusive brands effectively through digital touch points.

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