A clever way of ensuring customers will have to shop in John Lewis, is by them increasing their own product range displayed on the shop floor, over other brands which you can purchase at other retailers. With the internet being an instant point of call for customers, who can easily compare prices of branded products at the click of a button, this means if the products aren’t competitively priced then shoppers will go elsewhere. Therefore if John Lewis can offer similar products at a more competitive price then this could have a positive impact for them, ensuring shoppers can’t go to other retailers.
The stores motto is ‘do, learn, and shop’, which creates an exciting and different shopping experience for its customer every time they visit the store. Could this be the beginning of a new type of store to sweep our high streets, which sees the increase in
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A clever way of ensuring customers will have to shop in John Lewis, is by them increasing their own product range displayed on the shop floor, over other brands which you can purchase at other retailers. With the internet being an instant point of call for customers, who can easily compare prices of branded products at the click of a button, this means if the products aren’t competitively priced then shoppers will go elsewhere. Therefore if John Lewis can offer similar products at a more competitive price then this could have a positive impact for them, ensuring shoppers can’t go to other retailers.
The stores motto is ‘do, learn, and shop’, which creates an exciting and different shopping experience for its customer every time they visit the store. Could this be the beginning of a new type of store to sweep our high streets, which sees the increase in footfall that is needed to create a surge in physical sales?