The brief we set ourselves for the 2017 stand design was to create an experiential stand that would attract, engage and influence visitors. Our main inspiration this year came from Pop-Up shops and the principles that make Pop-up spaces so successful.
Pop-Up spaces create a platform for brands to promote themselves in an exclusive and temporary setting, allowing brands to use alternative styles that they may not usually be associated with. They allow brands freedom to stray away from the usual fixed or online store boundaries, and the opportunity to create an out of the norm experience for their user.
Most importantly, a successful Pop-Up space is one that is memorable – and this was exactly what we wanted to achieve with our 2017 stand.