Too Hot specialises in Iconic 80’s Cultural Artefacts which reflect the Italian Paninaro sub-culture, selling brands such as Stone Island, CP Company, Best Company, Moncler, Armani and Moshino. We recently worked with Too Hot as they take their first steps into physical retail spaces.
Location
Year
Services
London
2018
Insights, Strategy, Branding, Concept Design, Pop-Up Design, Communications, Digital Applications, Bespoke Applications, Project Management, Visual Merchandising
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Too Hot has developed into a tightly edited online store which reflects the personal tastes and experiences of its founder, who travels the world sourcing vintage pieces and collectors’ items from secret locations.
Having already worked on concept designs for a potential store, je+1 were responsible for the Design, Project Management and Installation of a pop up space within the prestigious Harvey Nichols, Knightsbridge.
The brief was to create a space that reflected the ‘urban’ nature of the brand with a digital element to showcase the fashion inspired film used by the brand online.
With strong ties to cultural magazines, such as ‘LAW’, we also added printed material to be displayed, providing customers with an opportunity to engage the sub-culture and providing Too Hot with an opportunity to further endorse the brand.
We designed a concept in which the space is formed by free standing, and to showcase special items, we designed a display unit with a motorised hanging feature to rotate the garment.
Being a new brand on the high-street we needed to ensure the brand presence and identity came across clearly to customers, who may also become online customers for future purchases.
What ourclient thought
"je+1 have been fantastic to work with, supporting Too Hot with its ventures into physical stores through their Pop-Up concepts. The freestanding displays have been invaluable and have worked perfectly within each space je+1 have designed across London, Birmingham, Manchester and Copenhagen"
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