Sofas By You
Sofas By You
Creating a Bespoke In-Store Proposition
As part of the continuous development of Large and Small Store Formats for this National Retailer, we created a bespoke in-store proposition, Sofas By You; to sit amongst other new Collections working together to help navigate customers through choice of design, material and function.
Location
Year
Services
Nationwide
2017
Insights, Strategy, Branding, Concept Design, Interior Design, Communications, POS, Digital Applications, Bespoke Applications, Project Management, Visual Merchandising
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For Sofas by You we wanted to create a unique in-store experience that communicated the Collections brand story as a hero proposition.
The Sofas by You Collection is a customisable range that customers can interact with and create their ideal sofa from a selection of shapes, sizes and finishes.
We created an area in store that promoted the idea of design and encourage customers to interact with the product. A fabric Sample Table provides a hub for design and includes information to communicate the range story.
Within the department, designs can be created from a display of styles and fabrics while browsing popular choices, pinning personal combinations in-store and configure ideas digitally.
What our
client thought
je+1 worked hand in hand with us on the creation of Sofas By You along with our other Home Collections, and were a pleasure to have as our design partners.The Sofas By You challenge in particular was for the hero product in the business, and they produced something completely different to anything else on the ‘High Street’, which immediately showed fantastic results in store.
— Peter Harries (Head of Stores, Steinhoff UK)
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Dwell
Dwell
New Concept Stores Nationwide
je+1 were approached to work with Dwell to create a new store concept for this modern brand that would be young and vibrant, and that would be an immersive shopping experience, flexible for both stand-alone stores and smaller concessions.
Location
Year
Services
Nationwide
2016
Insights, Strategy, Concept Design, Interior Design, Communications, Digital Applications, Bespoke Applications, Project Management, Visual Merchandising.
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The store design focusses around store wrapping walls and floating ceiling features to intensify the idea of moving through spaces, whilst bold colours and varied light levels further intensify the atmosphere.
The store design and product backdrops allow complete flexibility in Visual Merchandising, ensuring spaces are filled with product which all comes together to in-still the contemporary apartment living concept Dwell inspires.
What our
client thought
"je+1 created an ideal concept that provides a perfect back drop for Dwell moving forward.Differentiating Dwell to others in the market place, the stores now go hand in hand with who Dwell are. Since delivering our pilot store, the je+1 design has been rolled out to 20+ stores to date, nationwide"
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Sofa Workshop
Sofa Workshop
A Tailored Shopping Experience
Sofa Workshop offer their customers the luxury of creating a unique piece of furniture that is tailored to their style & comfort. It's this bespoke experience that inspired us to develop a new concept to echo this ethos within their stores.
Location
Year
Services
Nationwide
2015
Insights, Strategy, Concept Design, Interior Design, Communications, Bespoke Applications, Project Management, Visual Merchandising
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The journey of the store is centred around the ‘Fabric Area’. This houses a large tailor’s style table where customers can lay out their desired fabrics for consideration whilst receiving a tailor-made design service from the team.
The area also offers; a large range of fabric books set on a wall mounted unit, a selection of large fabric browsers to sample together with a cushion & throw unit for the finishing touches. These combined elements create an area where the customer can truly customise their bespoke piece of furniture.
What our
client thought
"je+1 created and designed our new store concept which we launched at our flagship store. We're delighted with the greatly improved kerb appeal, stunning interior and how beautifully our products are now showcased. The concept delivers huge regard for our premium brand and under pins our heritage. We have noticed instant and impressive returns since rolling out je+1's concept to both new and existing stores"
— Paul Standen (CEO)
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Topps Tiles Boutique
Topps Tiles Boutique
Bringing Tiles to the High-Street
A brand-new store format bringing national retailer Topps Tiles to the high street. These small format stores are designed to create a more intimate and aspirational shopping experience showcasing the best of Topps Tiles product range.
Location
Year
Services
Nationwide
2014
Insights, Strategy, Concept Design, Interior Design, Fixture Design & Detailing, Prototyping, Communications, Bespoke Applications, Project Management,
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In collaboration with Topps Tiles, we were responsible for realising the brands ideas through Interior Design, Spatial Planning, Lighting Design, Detailed Fixture Design and Development and Delivery.
The journey through the store is centred around a large consultation desk where customers are invited to discuss their ideas whilst receiving specialist design advice.
What our
client thought
"From Concept to seeing the pilot store’s success, the Boutique format has expanded to many areas within the UK. The end result provided a new marketplace to explore with much of its design now being implemented within all Topps Tiles stores, not only the Boutiques"
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Zoffany
Zoffany
Chelsea Harbour Design Centre
Exclusivity and elegance are at the heart of the Zoffany brand, and our design for the Chelsea Harbour showroom of this internationally renowned fabric and wallpaper house was, inspired by these principles.
Location
Year
Services
London
2000
Insights, Strategy, Concept Design, Interior Design, Communications, Digital Applications, Bespoke Applications, Project Management, Visual Merchandising.
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Our brief was to create a sophisticated interior that gave the brand flexibility for displaying varying collections throughout the seasons. We also needed to highlight their impressive paint ranges and so bespoke paint and brush displays were created near the main entrance.
An imaginative and sophisticated lighting scheme, purpose-designed cabinetry and movable screens all play their part in creating a premium experience which can still be seen at Chelsea Harbours Design Centre today.
Additional Image Source: thewalpole.co.uk & dcch.co.uk
What our
client thought
"This award-winning showroom was delivered on brief and has given Zoffany the sophisticated backdrop needed for the brand. The showroom works perfectly with what was to be achieve and is extremely flexible for when Collections develop through the seasons"
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Want to chat about a project? Fill out the form here or send us an email at info@johnevansdesign.com and a member of our team will get back to you.