As we are currently working on a new concept for a fashion pop-up store, we decided to share with you our favourite Top 5 pop-ups over the past few years. In May, we will be exhibiting at the Retail Design Expo in London, and for the design of our stand we have taken a lot of inspiration from pop-ups. Like an exhibition, they are short-term spaces that need to generate high impact in order to engage, inform and connect with visitors.

Pop-ups are continually growing in popularity across all sectors; whether a start-up business promoting their brand, an established company launching an exclusive product or an online retailer introducing a physical presence to their customers. Whichever the reason, a pop-up should ultimately be a temporary installation that creates a buzz that visitors will not want to miss…
 

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je+1 Pop-up Stores
je+1 Pop-up Stores

1. FASHION: E-TAILER
    Inspiration: Framing Views 
    Purpose: Create a Physical Presence 

True & Co. - By Mobile Office Architects & Spiegel Aihara Workshop

Online clothing retailer True & Co. launched the ‘Try-On Truck’ that travels around the US as a pop-up store described by the founder, Michelle Lam, as ‘nomadic retail’. The truck aimed to draw in passers-by in busy cities yet also provide a private space for customers to try-on lingerie. The 24-by-8ft truck creates a multi-purpose space containing four heated fittings rooms, custom-made trays to display undergarments and seating for customer consultation. The one side of the truck is constructed from glass in different opacities, whilst the other sides are primarily made of wood and steel with bi-folding doors to transform each space

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je+1 Pop-up Stores
je+1 Pop-up Stores
je+1 Pop-up Stores
je+1 Pop-up Stores
je+1 Pop-up Stores
je+1 Pop-up Stores

2. MOBILE APP
    Inspiration: Materials
    Purpose: Build Brand Awareness

Naver App Square - By Urbantainer in Seoul, South Korea 

The Naver App Square pop-up was designed to advertise their mobile services to smart phone users by introducing a physical presence to experience the brand. The pop-up design took the form of an oversized open parcel constructed from a metal container and covered with raw corrugated cardboard. Designers, Urbantainer, still included a sense of technology with the exterior showing QR code graphics, reminiscent of a delivery package, for visitors to scan. The material theme is continued inside with all the furniture also being made out of cardboard, exploring the materials potential.
What we liked about this pop-up store is that as it epitomises the original concept of a pop-up as being short term a

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je+1 Pop-up Stores
je+1 Pop-up Stores
je+1 Pop-up Stores

3. MUSIC
    Inspiration: Using existing space
    Purpose: Limited Edition Product Launch

The Beatles Double Decker - By Vacant

Pop-ups are often used to launch new products and due to the limited time they are open, this creates an urgency that people do not want to miss. Capitol Records launched the release of one of ‘The Beatles’ original albums on vinyl by creating a one-day only pop-up in the shape of a double-decker bus, based on London’s historic Route-master and Olympian buses. Much like retail and fashion moving towards a predominantly online base, music has evolved from the days of record shops to online streaming and downloads. This was the motive behind Capitol Records releasing the nostalgic LP in a pop-up store, to reignite the experience for fans to physically buy a new record to open and take away. The

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je+1 Pop-up Stores
je+1 Pop-up Stores
je+1 Pop-up Stores
je+1 Pop-up Stores
je+1 Pop-up Stores

4. FOOD
    Inspiration: Interaction & Multisensory
    Purpose: Marketing

The Pantone Cafe - By Vacant

Pantone is the universal reference used to code different colour shades, and was founded by Lawrence Herbert in 1960. The Pantone Café was created on the concept to combine the senses of colour and taste by offering a range of healthy colourful products with the aim to impact your mood. The idea to ‘taste the colour’ is reflected through their entire menu, packaging and the pop-up design itself. One of the intentions behind the project was to spark Instagram interest and boost social media interaction around Pantone.

The Pantone Café stood out to us as it is an example of a multi-sensory pop-up that encourages the customer to interact through the use of vibrant colours, quirky names and unique prod

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je+1 Pop-up Stores
je+1 Pop-up Stores
je+1 Pop-up Stores

5. FASHION
    Inspiration: Suspension & Contrasting Matierlas
    Purpose: New Collection

Valextra - By Snarkitecture

Snarkitecture designed this internal pop-up project for Italian luxury leather company, Valextra, within their Milan store to celebrate their 80th anniversary and promote their ‘sophisticated winter traveller’ collection. The design is kept simple and sophisticated to create an atmosphere that compliments the Valextra products. The pop-up featured a ‘cloud-like’ canopy of white scrim fabric draped along the ceiling. Daniel Arsham & Alex Mustonen from Snarkitecture describe the thinking behind the materials; “We were interested in the juxtaposition of hard, architectural surfaces with soft textures, as well as the play between precision (the grid-like scaffold) and looseness (the irre

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je+1 Pop-up Stores
je+1 Pop-up Stores
je+1 Pop-up Stores
je+1 Pop-up Stores

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