This year, we have been working on the first phase of a refurbishment program for their stores which will bring the presentation of their furniture up to date and in sync with their online offering.
This is vitally important as shoppers’ habits have changed, for many the internet is the first place they visit when looking to purchase furniture. This provides them with style ideas, price points and importantly the opportunity to decide which stores to visit.
With items such as furniture, a visit to a store to view the furniture and in the case of sofas and chairs, sitting in them is essential if an expensive mistake is to be avoided. This is why purely online groups have been opening physical stores.
Retailers with established physical stores can have an advantage in the fact that they already have the stores, but unfortunately it isn’t as simple as this, as retailing now calls for a joined-up approach.