Selfridges launched their festive window display at their Oxford Street store back in October after a 15 month creation process. The theme for their 2016 campaign is titled ‘Shine On’ where the Alpine adventures illustrated in each window surround magical mischief. Hannah Emslie, Head of creative presentation & visual merchandising at Selfridges, said: “We thought it was time to bring Santa back as he is a traditional favourite. However, we wanted to do something with a twist. Although the theme is called Shine On, we like to think its Alpine race meets Palm Springs.”
Fun Fact: Each sequin Santa suit was handmade and took a total of 193 hours to create!!
A beautiful backdrop of a mountain scape adds to the 3D window displays. These are all based on real mountains from Everest to