With a sharp decline in footfall in shopping centres over the past few months due to a sun-soaked Britain, it’s hardly surprising that we have seen the downfall of more high street retailers such as House of Fraser and Homebase to name a few. It seems however that for some retailers, particularly within the sporting market has decided this is the perfect time to invest and spend money creating new flagship store concepts to increase profits.

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je+1 Sports Flagship
je+1 Sports Flagship
je+1 Sports Flagship

Sports Direct announced last year that they wanted to develop a new generation of stores by investing approximately £1billion over a 5-10 year period. It has been a year since owner Mike Ashley unveiled the retailer’s ambitious vision to establish itself as the ‘Selfridges of sport’ and in so doing boost EBITDA (Earnings before interest, Tax, Depreciation and Amortization) between 5% and 15%. This seems to have become a reality with the retailer seeing a 12% increase in EBITDA to £306.1million from last year up until April this year, with a further 3.5% boost in group revenue to £3.4billion.

Following on from this success Sports Direct have gone one step further with their fresh, exciting new flagship store which opened in Thurrock recently. The 100,000sqft site elevates the customer experience to new levels of excellence by showcasing an array of iconic sports and fashion brands. The retailer says the concept for the store goes beyond sport to include dedicated lifestyle areas with latest video technology, an enhanced USC fashion store, and an adjacent luxury Flannels store.

je+1 Sports Flagship
je+1 Sports Flagship
je+1 Sports Flagship

The store includes experiential attractions, which includes an Everlast fitness gym; recharge areas for men and women, and an urban kid’s zone with a very much on trend selfie mirror. The design concept combines easy to shop product displays, improved in-store communication and navigation with functional aspects such as large-scale changing rooms, and a universal fixture system giving leading brands prominence in store. In store finishes are an urban mix; using metal framework for product displays, exposed steel, chipboard, and dark floor finishes, with exposed ceilings in specific areas, combined with bright LED lightboxes incorporated around the store to promote brands. The exterior façade has been given a complete rebrand, updating the retailers typical high street ‘bargain’ look of the past to a much more up market store. We are excited to see the future development of Sports Direct stores.

Foot Locker has opened their latest store, which is their largest in Europe, at Liverpool ONE combining premium product, elevated in-store presentations, enhanced customer experiences and events. The new 21,000sqft store is located inside the former HMV venue and is split across two floors, offering all a unique selection of styles from all the major named brands. Paying homage to the city’s vibrant cultural scene, the global specialty athletic retailer commissioned Liverpool artist, Stephen Chan to create a bespoke piece of artwork, which takes pride of place at the front of the store. The partnership sets the tone for how the two-storey space interacts with the local cultural community, providing a canvas to promote and support Liverpool creatives and their work. New product displays incorporating lightboxes which highlight key products create a fresh new look for the retailer

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je+1 Sports Flagship
je+1 Sports Flagship
je+1 Sports Flagship
je+1 Sports Flagship

Foot Locker is developing its Power Store concept across multiple geographies, with the new store in Liverpool being the first in Britain. The new store concept is designed to inspire shoppers, build community, and provide a seamless, tech-filled shopping experience for consumers with a focus on presenting premium products and experiences in exciting and unique ways, which is why the new store couldn’t be in a more perfect location. Foot Locker is preparing a new London Power Store at Marble Arch, as the brand continues to focus on storytelling. The new store, situated beneath the Cumberland Hotel, follows on from the Power Store format recently unveiled in Liverpool.

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