The brief required us to produce a concept which reflected the ‘urban’ nature of the brand with a digital element to showcase the fashion inspired film used by the brand online.
With strong ties to cultural magazines, such as ‘LAW’, the client requested that the space included somewhere for magazines and printed material to be displayed, providing customers with an opportunity to engage the sub-culture and providing Too Hot with an opportunity to further endorse the brand.
The space allocated was a challenge in itself, sitting across varied floor levels and surrounded by mirrored surfaces. The Pop-up also needed to be demountable for future opportunities.
In response to this we designed a concept in which the space is formed by free standing, industrial style/ scaffolding units from which garments are displayed, with OSB timb