Designer Sofas

An Unparalleled Store Environment

je+1 were approached by Italian Furniture specialist Designer Sofas, to create a new store concept that would lead the way for their ambitious future. A third generation family run business spanning over 40 years, Designer Sofas pride themselves on working with the finest brands from Italy, offering high quality and unique products.


Insights, Strategy, Concept Design, Interior Design, Communications, Digital Applications, Bespoke Applications, Project Coordination, Visual Merchandising


‘’Our brief was to create a store concept unparalleled in the marketplace that provides the perfect environment for their customer and product, whilst ultimately being conducive for sales’’. Their product range is a story of design, modern materials and quality with brands such as Natuzzi, Calligaris, Franco Ferri, Calia and Hypnos to name a few.

je+1  worked alongside Designer Sofas planning their offering of Upholstery, Dining, Bedroom and Lighting; designing and delivering their first concept store at their Flagship location and Headquarters, in London’s Brent Cross.

Following the success of the concept that took the new store to No. 1 in sales within the group, je+1 more recently began work on the latest store in Cardiff Gate. The store design at the 18, 000 Sq. Ft location has evolved from the concept store ‘architecturally’ and included new range strategies and brand galleries.

Designer Sofas stores at their core are now spaces that allow seamless transition through style, design and function. As with all je+1’s stores the Customer Journey is paramount to provide purposeful navigation through each destination, engaging interaction with product at each point. The stores Interior Design approach was to provide an inspiring atmospheric environment, which aesthetically matches the quality of its Italian product.

A modern lifestyle inspired setting was created that progresses through subtle themes with the use of architectural finishes, feature designs and lighting; while also introducing new Brand Gallery designs for Calligaris and Cattelan Italia. je+1 delivered the store from Concept to Detailed Technical Design and Completion, assisting with product accessorisation and Visual Merchandising.

What ourclient thought

We loved working with the team at je+1 creating our new store concept. They supported us throughout the entire process and the outcome was exactly what we needed for our brand. The first store at Brent Cross quickly ranked No.1 in our portfolio and we've since worked with je+1 on new stores in Lakeside, Cardiff and Glasgow.

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