‘’Our brief was to create a store concept unparalleled in the marketplace that provides the perfect environment for their customer and product, whilst ultimately being conducive for sales’’. Their product range is a story of design, modern materials and quality with brands such as Natuzzi, Calligaris, Franco Ferri, Calia and Hypnos to name a few.

je+1  worked alongside Designer Sofas planning their offering of Upholstery, Dining, Bedroom and Lighting; designing and delivering their first concept store at their Flagship location and Headquarters, in London’s Brent Cross.

Following the success of the concept that took the new store to No. 1 in sales within the group, je+1 more recently began work on the latest store in Cardiff Gate. The store design at the 18, 000 Sq. Ft location has evolved from the concept store ‘architecturally’ and included new range strategies and brand galleries.

Designer Sofas stores at their core are now spaces that allow seamless transition through style, design and function. As with all je+1’s stores the Customer Journey is paramount to provide purposeful navigation through each destination, engaging interaction with product at each point. The stores Interior Design approach was to provide an inspiring atmospheric environment, which aesthetically matches the quality of its Italian product.

A modern lifestyle inspired setting was created that progresses through subtle themes with the use of architectural finishes, feature designs and lighting; while also introducing new Brand Gallery designs for Calligaris and Cattelan Italia. je+1 delivered the store from Concept to Detailed Technical Design and Completion, assisting with product accessorisation and Visual Merchandising.