je+1 were approached to work with Dwell to create a new store concept for this modern brand that would be young and vibrant, and that would be an immersive shopping experience, flexible for both stand-alone stores and smaller concessions.


Insights, Strategy, Concept Design, Interior Design, Communications, Digital Applications, Bespoke Applications, Project Management, Visual Merchandising.


The store design focusses around store wrapping walls and floating ceiling features to intensify the idea of moving through spaces, whilst bold colours and varied light levels further intensify the atmosphere.

The store design and product backdrops allow complete flexibility in Visual Merchandising, ensuring spaces are filled with product which all comes together to in-still the contemporary apartment living concept Dwell inspires.

Dwell Trafford

What ourclient thought

"je+1 created an ideal concept that provides a perfect back drop for Dwell moving forward.Differentiating Dwell to others in the market place, the stores now go hand in hand with who Dwell are. Since delivering our pilot store, the je+1 design has been rolled out to 20+ stores to date, nationwide"

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