Following the success of our partnership with Steinhoff UK and their Bensons for Beds brand, je+1 were asked in 2012 to create a new store concept for Harveys.
As part of continuous development of that concept and its various store formats, we’ve recently been working closely with Harveys again to create four distinct product Collection Zones in-store.
Collections were introduced to represent customer lifestyle types with zones designed to reflect and communicate this aesthetically.
We created areas that provided clear identities for each Collection, which work together to help navigate customers through choice of design, material and function.
With this now being integral to the Harveys brand, we introduced this to customers to tell the Collections story at the beginning for their store journey.
Four capsule displays were create