Sofa Workshop offer their customers the luxury of creating a unique piece of furniture that is tailored to their style & comfort. It's this bespoke experience that inspired us to develop a new concept to echo this ethos within their stores.


Insights, Strategy, Concept Design, Interior Design, Communications, Bespoke Applications, Project Management, Visual Merchandising


The journey of the store is centred around the ‘Fabric Area’. This houses a large tailor’s style table where customers can lay out their desired fabrics for consideration whilst receiving a tailor-made design service from the team.

The area also offers; a large range of fabric books set on a wall mounted unit, a selection of large fabric browsers to sample together with a cushion & throw unit for the finishing touches. These combined elements create an area where the customer can truly customise their bespoke piece of furniture.

Sofa Workshop Stratford Store Design

What ourclient thought

"je+1 created and designed our new store concept which we launched at our flagship store. We're delighted with the greatly improved kerb appeal, stunning interior and how beautifully our products are now showcased. The concept delivers huge regard for our premium brand and under pins our heritage. We have noticed instant and impressive returns since rolling out je+1's concept to both new and existing stores"

— Paul Standen (CEO)

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