As part of the continuous development of Large Out of Town and Small Store formats, we have recently been working closely with Harveys to create their in-store Sofas By You Collection department.
Harveys asked us to create four separate Collections Zones in store which relate to all customer types. We created areas that provided clear identities for each Collection, which work together to help navigate customers through choice of design, material and function.
For Sofas by You we wanted to create a unique in-store experience that communicated the Collections brand story as Harveys’ hero proposition.
The Sofas by You Collection is a customisable range that customers can interact with and create their ideal sofa from a selection of shapes, sizes and finishes.
We wanted to provide an area in store that promoted the idea of design and encourag