TBK Design has been one of the leading independent brands in London for over 35 Years, specialising in Tiles, Bathrooms and Kitchens. Due their ambitious mind-set and continued growth, we were approached to lead the relocation of their original store to a new Flagship location.
Alongside store design we also wanted to create a new identity for TBK and look into their whole sales approach. Through Insight Consultations and Research carried out in the outset, we were able to initially propose a more streamlined Sales process and new Customer Experience Strategy, which formed the basis of concept going forward.
TBK Design’s ‘Bespoke’ department specialises in High End Bathroom Design, offering opulent Vanity Furniture, Baths and large format Porcelain Tiles.
The design of this environment was defined as being something a little more exclusive and so the Interior Scheme was tailored to emphasise that. Here, a different approach was made for the materials used and their finish, Bathroom Set Designs and Layout, Tile Display methods, Consultation Areas and Lighting Design; to create an atmosphere that contrasted the main Bathroom Showroom.
To complete the new redefined identity, the Entrance Foyer was remodelled to create a new Reception which sets the tone for the entire store, including bespoke Desk, Customer Lift and Staircases. Working closely with TBK Design, we also created their new Digital Communications and multiple POS applications throughout. Externally the facade finished with Fibre Cement Cladding, Imposing Glazed Entrance and Signage, transforming TBK Design’s new Flagship Store.
To see more of the entire TBK Design project click here.