TBK Design has been one of the leading independent brands in London for over 35 Years, specialising in Tiles, Bathrooms and Kitchens. Due their ambitious mind-set and continued growth, we were approached to lead the relocation of their original store to a new Flagship location.


Insights, Strategy, Branding, Concept Design, Interior Design, Communications, POS, Digital Applications, Bespoke Applications, Project Management, Visual Merchandising


We felt their new identity needed to communicate the different ranges individually, but also needed it to be cohesive for the overall brand. It was also very important for us to provide a subtle but clear differential between budget, high quality and luxury offerings. This was crucial to ensure their customer base could navigate through the store and discover their ideal products, whilst not being discouraged by quite contrasting price points.

In-store, we were able to create the most ideal experience through the careful placement of departments; the identification of each area through Branding, Layout, Interior Design and Lighting; and strategic product positioning within each area. The entire store was given a distinct new style to elevate TBK as a market leader.

The store design has a more experiential emphasis than their previous showrooms, which also went hand in hand with the new sales process. This was achieved through our design approach to varying display methods, with varying materials and finishes; the introduction of tools for interaction, and a considered Lighting Design creating very specific atmospheres.

Within the main Bathroom Showroom the Customer Experience Strategy allowed us to create a combination of zones providing areas for Aspiration, Selection and Consultation. From the Bathroom Sets we designed, to the working Showers, Fitting Displays and Tile Selection Areas, every consideration was made to ensure customers have access to the most ideal products and the right expertise at each destination. The more Luxury Ranges are located on the next level in the store leading on from the main Showroom.

TBK Design’s ‘Bespoke’ department specialises in High End Bathroom Design, offering opulent Vanity Furniture, Baths and large format Porcelain Tiles. Working closely with TBK Design, we also created their new Digital Communications and multiple POS applications throughout. Externally the façade finished with Fibre Cement Cladding, Imposing Glazed Entrance and Signage, transforming TBK Design’s new Flagship Store.

What ourclient thought

“We’ve been working with John and the Team for quite a few years now, and when the opportunity came to rebrand and relocate, we knew they were the right people to help us.The brief was for je+1 to come up with London’s best bathroom showroomAnd what we got was a design we were all blown away with; from the Angular Wood slatted ceilings working beautifully in tandem with the lowered bulkhead plasterboard ceilings, to the new accessory stands and even desks that all worked seamlessly together.We then asked them additionally to design all displays plus a boardroom we could welcome VIP clients into and the result was again, stunning.je+1 transformed our brand into what we are today, and created a new home for TBK that we’re proud to say has been nominated for KBB’s Showroom of the Year”

— Steve Joel (CEO)

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