We were recently approached by department store retailer Dixons to look at their brand and begin to suggest a new direction for their stores. Alongside this Dixons had the opportunity to expand within Dunmail Park Shopping centre in Workington, where they wanted to create space for an instore Café.
Family owned business Dixons was founded in 1882 in Whitehaven, Cumbria.
For many years they were producers of Fine Furniture and Cabinetry being employed by King George V as Interior Decorators, furnishing rooms used by the Royal Party during visit to the area.
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Now having a Department and Homeware store, Dixons are developing their Brand with the Terrace Café being the first of elements to complete.
The brief to us was to create a space all customer types seen within the Shopping centre, but to also attract new customers to the new destination within the Shopping Centre and Furniture Store.
We wanted to introduce a scheme that was modern, welcoming and something for everyone.
The design stemmed from the name and branding we created for the café, where it in part overlooks the Shopping Centre Mall. The Terrace name allowed us to introduce an up to date design where the outside was brought within.
Everything from the textures introduced, fabrics, finishes, planting, logo, menus and furniture; were steered towards a slight urban feel without creating a space overly themed, which tends to date very easily.
Our next steps with Dixons are to work alongside them in developing their Homeware Brand and create a new Store Concept for them.