Recently approached by department store retailer Dixons to rethink their brand and stores, our initial work was focused on expanding their store to create The Terrace Café & Restaurant at Dunmail Park Shopping Centre in Workington, Cumbria.


Branding, Concept Design, Restaurant Design, Interior Design, Communications, Bespoke Applications, Project Management, Visual Merchandising


Dixons was founded by the Dixon Family in 1882 in Whitehaven, Cumbria.
For many years they were producers of Fine Furniture and Cabinetry being employed by King George V as Interior Decorators, furnishing rooms used by the Royal Party during visit to the area.

The brief to us was to create a space for all customer types seen within the Shopping centre, but to also attract new customers to the new destination within the Shopping Centre and Homestore. We wanted to introduce a scheme that was modern, welcoming and something for everyone.

The design stemmed from the name and branding we created for the café, where it in part overlooks the Shopping Centre Mall. The Terrace name allowed us to introduce an up-to-date design where the outside was brought within.

From Interior Design, Branding, fabrics, finishes, planting, logo, menus and furniture; everything was steered towards a slight Scandi and Urban feel without creating a space overly themed, which saw the project being a Finalist in the Northern Design Awards.

What ourclient thought

''je+1 designed a fresh, modern yet timeless space for our new Cafe.Their designs are innovative and practical and the team are excellent to work with. They listened to our requirements and designed a space that is both workable and beautiful''

— Marie Dixon

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