Following the success of Pop-Ups with Harvey Nichols across the UK, Too Hot were recently invited to Le Fix in Copenhagen to display more of their Iconic 80’s Cultural Artefacts which reflect the Italian Paninaro sub-culture, selling brands such as Stone Island, CP Company, Best Company, Moncler, Armani and Moshino.


Insights, Strategy, Branding, Concept Design, Interior Design, Communications, Bespoke Applications, Project Management, Visual Merchandising


Having helped them with Pop-Ups at Harvey Nichols Knightsbridge, Manchester and Selfridges Birmingham we were again asked to create a space for them at Le Fix, utilizing fixtures from their previous installations.

Le Fix was founded in Copenhagen in 1999 by Benny Kusk, Rasmus Jacobsen and Jesper Holm out of love for art, tattoo and clothing. Le Fix is an international lifestyle brand, globally renowned, from Japan to the US, but with strong roots in the Danish underground.

The Le Fix brand’s history spans from design to art, street culture, tattoos, graffiti, music and clothing. Le Fix is a collective of artists and designers and is built upon a space with creative freedom, allowing everybody to unfold their individual and mutual potential.

With the opportunity to take up a larger space for this Pop-Up, we were able to utilise standard fixtures while also expanding Too Hot’s brand throughout the store with additional artefacts and photography.

Le Fix Image Source:

What ourclient thought

''je+1 have been fantastic to work with, supporting Too Hot with its ventures into physical stores through their Pop-Up concepts. The freestanding displays have been invaluable and have worked perfectly within each space je+1 have designed across London, Birmingham, Manchester and Copenhagen''

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